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Media magazine the appeal of Arthouse cinema

1)The article states how art house films are more artistic rather than concerned with character and focus on what audiences will actually find authentic and how certain events can have a different impact on certain audience members. This article also highlights how some films are harder to understand by certain audiences as the narrative for art house films may be harder to understand for some people.

2)The audience pleasures for art house cinema is more concerned with actions rather than with action which means that it is a cinema of psychological effects and creates maximum ambiguity which creates more tension for audiences. they limit entertainment and believe that Art house cinema  focuses on films that harder to read.

3)Some audiences may find it difficult to understand art house cinema films because they are harder to read and links to reception theory as audiences find the hegemony of the film harder to understand and also the lack of narrative links to Todorov's theory because very few limit to restore the narrative in the end of the film.

4) I agree to some extent that art house cinema is for the middle and upper classes because they focus on issues that are more Relatable to these audiences and this means that they have more of a inter textual  understanding. This further reinforces audiences to have cultural capital that the middle class usually posses more of than the working class which makes them have a better understanding.

5)A field in England appeals to more of a niche audience as it is a low budget film just like chicken which also appeals to a niche audience.




A Field In England: BFI report on the release strategy and commercial success

1) The purpose of this report is that to give a overview of the film of how it was marketed planned and funded.

2)The budget for the Field in England was £316,879.

3)When the film was released it took £21,399 in theatrical revenues from 17 venues. Also P&A spend supported by £56,701 from the BFI and television reach for the film was 918,000 viewers or 1.8% of the population. During the Film4 screening it had 367,000 viewers.

4)The primary target audience was ABC1 18-25 year olds which was targeted at people who are frequent cinema goers.

5)The report says that social media was used as a primary source of awareness for this film for under 35's  and this generated excitement for its audience which was a plus factor and this links with chicken as for marketing their film was done by Facebook pages and twitter to give more of a insight into the film as it was targeted at a younger niche audience.

6)The overall argument for whether the strategy to release this film in this way was a success to a significant extent as the report suggests that the frequent cinema goer's  did actually go to the cinema.The report states that the audience that went to the cinema were 70% and 73% said that they would recommend the film to be watched at the cinema because they enjoyed the cinema experience.









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