BBC Sounds Read this Guardian feature on the launch of BBC Sounds and answer the following questions: 1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’? It has half the national market, with dozens of stations reaching more than 34 million people a week. Radio 2 alone reaches 15 million listeners a week. 2) What percentage of under-35s use the BBC iPlayer catch-up radio app? 3% of under-35s use the iPlayer catch-up radio app, which will soon be axed. 3) What is BBC Sounds? A new app and website that brings together radio live streams , catch up services, music mixes and podcasts together under one roof. 4) How do audiences listen to radio content in the digital age? Personalised recommendations will push listeners towards content they would not necessarily have listened to – a Radio 3 documentary or a specially commissioned podcast. 5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?