Work through the following tasks to create a comprehensive case study for Michael Jackson's Billie Jean music video. Media Magazine reading: Billie Jean , birth of an icon Go to our Media Magazine archive and read the case study on Billie Jean - birth of an icon (MM62 - page 20). Answer the following questions: 1) What was the budget for Billie Jean ? How did this compare with later Michael Jackson videos? The budget for the video was 50,000 but his other music videos had higher budgets compared to Billie jean such as thriller which has budget of $2 million. 2) Why was the video rejected by MTV? The video was rejected because MTV said that it won't fit in with their middle America Audience which meant that they were racist and didn't want to air a black artist performing on their channel and after they were threatened they agreed to air the video. Walter Yetnikoff was the one that threatened them. 3) Applying Goodwin's theory of m...
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